Unleash is a company that develops teams and leaders to act in challenging scenarios in the corporate environment. Its team believes that the world needs new leaders. Who inspire to learn more, innovate more, and dream more. With this in mind, we came up with the concept of minds that change the game, which is part of the complete branding project we delivered to this client. We signed the naming, verbal and visual identity of the brand. Unleash means, basically, to let go. To get out of the chain. To get out of the standard. For the logo, our idea was to bring this concept of letting go through a feeling of visual break. Our visual breaking point is the letter L, which breaks the geometric pattern and brings a letter with a loose stroke.
MY ROLE IN THIS PROJECT
Art Director
