The rebranding of the "Bicafé" identity is a personal project of mine with no relation to the actual company. This was made as a project for university but since I liked the result I decided to share it. My work here was to think not only visually but also strategically. Bicafé has two different range of products and of target audiences accordingly. So the biggest need I felt was needed to fullfill here was to create an identity that would fit both of these ranges nicely.
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Obrigada!
Thanks!
